01Cold-case anchorGrab-and-Go Chillers
Single-serve sandwiches, wraps, and ready-to-eat meals built for the open-air cooler — the trip-driving anchor of the shoppette and a natural home for impulse cross-merchandising.
Now Reviewing · Emerging Convenience & Grab-and-Go Brands
Your Brand.On the Shelf.On Every Installation.
Shoppettes.com is a curated editorial showcase that puts up-and-coming convenience and grab-and-go brands in front of the category managers and buyers who set the planograms for on-base shoppettes, express stores, and exchange convenience formats nationwide.
Get FeaturedAn editorial spotlight in front of installation buyers.
Get SeenPut your line in front of exchange category managers.
Gain AccessReach decision-makers across base and post networks.
Grow FasterMove from first review to placement, faster.
ExpandScale proven formats into new installations & regions.
Where new lines get discovered
Real opportunities across on-base convenience.
Most emerging-brand wins in the shoppette and express-store channel live in six placement formats. Knowing the format shapes the pack, the price point, and the planogram fit.
01Cold-case anchor
02Velocity driverEnergy & Functional Beverages
Energy, hydration, and performance drinks with the repeat velocity that powers the front cooler — the format service members reach for on the way to and from duty.
03Wellness laneBetter-for-You Snacks
Protein bars, jerky, clean-label bites, and high-protein snacks — the lane most emerging better-for-you brands launch into first, with strong repeat across active shoppers.
04Quick-stock setMeal Solutions & Pantry
Heat-and-eat bowls, shelf-stable kits, and barracks-pantry staples for fast restock between deployments, drills, and long shifts away from home.
05Daypart engineCoffee & Morning Ritual
Cold brew, ready-to-drink coffee, and grab-and-go morning fuel built for the early-formation daypart and the round-the-clock duty cycle of installation life.
06Basket buildersEveryday Essentials
Personal-care, on-the-go essentials, and quick-need basics engineered for the convenience trip — the dependable basket builders that round out every shoppette run.
Curated Convenience SetsAssortments built for high-velocity, mission-paced shopping trips.
Installation HeadquartersSeasonal sets, deployment-window programs, and PCS-move resets built for base life.
Real Solution CenterPack, price, and planogram guidance from operators who know the exchange floor.
600+Convenience SKUs reviewed
500+Installation outlets in network reach
20+Base & post retail formats
Inside the Network
Your direct line to installation retail.
Our core line-up of showcase channels — and the broader Conzumables network — connects your line with the right buyers, formats, and installation categories. A better way for emerging brands to get seen on base.
Front of Store
- Grab-and-Go Coolers
- Front-End Counters
- Beverage Coolers
- Roller-Grill & Hot Case
- Coffee & Morning Bar
Across the Shoppette
- Snack Aisles
- Pantry & Meal Solutions
- Health & Personal Care
- Performance & Nutrition
- Everyday Essentials
Distribution
- Exchange Distribution Centers
- Authorized Distributors
- Direct Store Delivery
- Redistribution Partners
Other Topics
- Category Management
- Listing & Mandates
- Resale Pricing
- Deployment Programs
- Funding Brands
Connect with the right buyers
Gain exposure in key formats
Drive consideration and sales
Deliver measurable results
The Featured Channel
Real lines. Real makers. Real shelf stories.
Every cycle the Shoppettes showcase features a curated slate of emerging makers — documented on the shelf, written up like a buyer's brief, and packaged into a placement-ready spotlight. It is the easiest way for an exchange category manager to scout the next wave without leaving their desk.
What every featured maker gets in the showcase
Spotlight Brief
A polished editorial feature that frames your line like a launch dossier.
Buyer One-Pager
A short-format summary built for category managers scouting on the go.
Formulation Notes
The functional story — ingredients, claims, and the better-for-you angle.
Pack & Price Read
Format-fit guidance on pack, resale price, and the set that wins placement.
Planogram Snapshot
Where your line lands on the shoppette set and the adjacencies that lift it.
Sampling Kit
A staged sampling and demo plan to move from review to shelf.
Sourcing Story
Provenance and ingredient sourcing told the way buyers want to hear it.
Momentum Snapshot
Velocity signals and pilot results that make the listing easy to say yes to.
One showcase. Endless discovery.Source. Review. Feature. Connect. List. Place.
The team behind the network has
100+ Years
in the business
A legacy of experience. A future of discovery.
Four generations of retail, innovation, brand building & distribution excellence — now pointed at the next wave of on-base convenience brands.
A Post Trading Counter
Our story starts at a small trading counter built on hard work, community, and a commitment to serving the people who serve — close to where they live and work.
Organized Resale
We grew alongside the industry as part of one of the strongest buying and merchandising cooperatives, learning how to stock the right line at the right price.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging products from concept to shelf.
Built to Scale
Today we run our own showcase network and distribution, helping brands get discovered and reach the formats that serve the installation community.
Retail ExpertsDeep expertise across every convenience and installation channel.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, on-base touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger convenience channel. Together.
Key trade associations & trade shows.
Uniting professionals across the convenience, military-resale, and grab-and-go sectors to promote innovation, growth, service, and a stronger tomorrow for the people who serve.
Military Resale
Serving those who serve.ALAAAFES SuppliersExchange Vendors CouncilResale ForumInstallation Retail Guild
Convenience & Grab-and-Go
Fast. Functional. Forward.NACSConvenience CouncilFoodservice at RetailGrab-and-Go Alliance
Better-for-You
Better for the people who serve.NPAClean Label ProjectFunctional Foods Assoc.Active Nutrition Network
Leading trade showsNACS ShowALA Convention & ExpoMilitary Resale MarketplaceFancy Food ShowConvenience Innovation Summit
Retail Formats (Channels)
Connecting brands to installation distribution.
The Conzumables showcase network helps brands, exchanges, and operators navigate the on-base retail landscape by aligning the right lines with the right formats for growth.
Exchange Systems
- Army & Air Force Exchange
- Navy Exchange
- Marine Corps Exchange
- Coast Guard Exchange
Shoppette Formats
- Shoppettes
- Express Stores
- Mini-Marts
- Fuel & Convenience
- Troop Stores
Commissary & Grocery
- Commissaries (DeCA)
- On-Base Grocery
- Mess & Galley Resale
- Barracks Markets
Foodservice & Distribution
- Exchange Distribution
- Authorized Distributors
- DSD Partners
- Redistribution
Digital & Click-and-Collect
- Exchange Online
- Curbside Pickup
- Installation Delivery
- Mobile Order
Coast to coast
Installations in all 50 states.
We map the installations that are prime for your launch efforts — region by region. We have the formats, the relationships, and the distribution power to put your brand in front of buyers everywhere service members shop.
50States covered
100+Years of combined experience
8Retail formats served
On MissionNew features every cycle
Get your brand in the showcase
Bringing a new line to installation retail?
Send your category, format, target exchanges, and current pilot status. The showcase team responds with a format-fit read, a spotlight slot, and a clear path to placement on base.